Price Match

Our firearm price match promise is simple: if you find the same item cheaper at another authorised US retailer, tell us. Where the comparison is genuine and the competitor actually has stock, we will honor the firearm price match. This page sets out exactly what qualifies, because a firearm price match with unwritten rules is not a promise at all.

What qualifies

• The identical item, same manufacturer, same model number, same variant, same configuration and same condition.
• Sold by an authorised US retailer with a valid FFL where the item requires one.
• In stock and available to buy now, not on backorder, pre-order or waiting list.
• The price is publicly advertised and verifiable on a live web page.
• Available to any customer, not restricted to a club, an employee scheme or an invitation.
• Requested before you buy, or within 7 days of your purchase. Later requests fall outside the policy.

What does not qualify

How to request a match

1. Send us the linkA direct URL to the competitor product page, showing the price, the stock status and the exact model.
2. Include your detailsThe item you want and, if you have already ordered, the order number.
3. We verifyWe check availability, authorisation and total delivered cost. Most requests are answered within one business day.
4. We apply itApproved before purchase, you get an adjusted price to check out with. Approved after purchase within 7 days, we refund the difference to your original payment method.

We compare the total, not the sticker

A cheaper headline price with $40 of shipping and a $15 handling fee is not cheaper. We compare the delivered cost, item plus shipping plus any mandatory fee, against ours. That works in your favour more often than against it, because we do not add handling, compliance or card fees to begin with.

Ammunition

Ammunition pricing changes daily and stock vanishes in minutes, so ammunition matches are considered case by case and require live availability at the competitor at the moment we check. If it is out of stock when we look, there is nothing to match.

The fine print

• One price match per item, per customer, per 30 days.
• Quantity limits apply. The policy exists for consumers, not for resellers.
• We may decline any request we believe is fraudulent, manipulated or aimed at reselling.
• We reserve the right to change or withdraw the policy, though any request already approved will be honoured.

How to Submit a Firearm Price Match Request

A firearm price match request is simple to submit: send us the competitor’s product link showing the identical item in stock at a lower price, and we will confirm whether it qualifies. Most firearm price match requests are answered within one business day, and we would rather approve a firearm price match than lose the sale over a small difference.

What retailers count toward a firearm price match?

A firearm price match only applies against other authorised US retailers with the item in stock, not marketplaces, auction sites, or listings from unlicensed sellers. Check our ATF guidance on licensed dealers if you are unsure whether a competitor qualifies for a firearm price match.

Can a firearm price match be combined with a manufacturer rebate?

Yes, in most cases. A firearm price match is calculated against the competitor’s listed price, and a manufacturer rebate is applied separately afterward, so the two generally stack without conflict.

How long does a firearm price match request take?

Most firearm price match requests are reviewed within one business day, though a firearm price match involving an unusual comparison or an out-of-stock competitor listing may take a little longer to verify. We will let you know either way rather than leaving a firearm price match request unanswered.